SUMPHAT.SPACE

Design Consultancy on the practice of architecture, interior and branding.

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ABOUT EATERY

Category:
LOCATION:

Bangkok

YEAR:

2019

CONCEPT:

An authentic Italian restaurant concept developed through strategic branding principles to create a strong and memorable brand identity. The storefront was redesigned to encourage greater interaction with pedestrians, creating a more approachable, welcoming, and inviting atmosphere that naturally draws people into the space. The restaurant’s visual identity was carefully crafted to be easily recognizable through a distinctive Farmhouse atmosphere blended with Loft-style interiors, balancing rustic warmth with contemporary urban character. Lighting design within the restaurant was developed with adjustable directional systems that allow focused illumination on individual dining tables, enhancing intimacy and providing guests with a greater sense of privacy during their dining experience. The project also included a complete Corporate Design package, encompassing brand identity development, logo design, staff uniforms, and curated table display styling to ensure a cohesive and immersive brand experience across every customer touchpoint.