SUMPHAT.SPACE

Design Consultancy on the practice of architecture, interior and branding.

nusasirifitness-01
nusasirifitness-02
nusasirifitness-03
nusasirifitness-04
nusasirifitness-05
nusasirifitness-06

NUSASIRI FITNESS

Category:
LOCATION:

Samut Sakhon Province

YEAR:

2014

CONCEPT:

Located along the main highway connecting Bangkok and Samut Sakhon, the project draws inspiration from the movement and energy of passing vehicles, speed, travel, activity, and the rhythm of a heartbeat. These elements were translated into the project’s key visual language, creating a dynamic spatial identity that reflects constant motion and urban flow. Beyond its aesthetic expression, the design also serves a functional purpose by acting as a visual guidance system, intuitively leading users through each zone of the space and enhancing overall circulation and wayfinding efficiency.